UC Davis Conference and Event Services hosts an annual Heroes Run 5k fundraiser around the UC Davis campus. The event is a superhero themed race where runners of all ages are encouraged to come dressed as their favorite hero. Proceeds from the event benefit UC Davis students through scholarship and philanthropy funds.
For the identity and branding, whimsy and action inspired the bright color palette and dramatic superhero silhouettes. The website strived to provide clear navigation for visitors, while at the same time infusing the light-hearted theme throughout the entire site.
As Design Director, I created the identity and branding, all the collateral and signage needed, as well as designed and coded a website for the event. On the day of the race, I was also responsible for video coverage. The video found below is a quick recap of the 2013 event.