Background
Many students attend UC Davis with little or no assistance from their families. They may not have any resources to rely on during financial crises that interfere with their studies. A group of UC Davis students established We Are Aggie Pride (WAAP) to support their peers through providing short-term aid for food, rent, and other essential costs not covered by conventional scholarships.
Result
Working closely with the WAAP board of directors, I created this short video to explain and promote their mission. The result was a video that is informational, succinct, and yet still friendly and welcoming to donors and potential recipients alike. They were so pleased with the result that I was asked to film more projects for them, including a profile on one of their award recipients.
