Many students attend UC Davis with little or no assistance from their families. They may not have any resources to rely on during financial crises that interfere with their studies. A group of UC Davis students established We Are Aggie Pride (WAAP) to support their peers through providing short-term aid for food, rent, and other essential costs not covered by conventional scholarships.
Working closely with the WAAP board of directors, I created this short video to explain and promote their mission. The result was a video that is informational, succinct, and yet still friendly and welcoming to donors and potential recipients alike. They were so pleased with the result that I was asked to film more projects for them, including a profile on one of their award recipients.